about us
from craving to creating
We didn’t set out to build a coffee brand. We just wanted our favorite blend back — a coffee that was bold, smooth, and full of chocolate flavor. When our go-to roastery closed, we started a journey: tasting, testing, and refining over 100 roast profiles. Late nights. Countless “almosts.” Until we found the one.
a chocolate-like coffee experience
From over 111 bean varieties, we selected a unique blend: 70% Arabica, 30% Canephora (Robusta) – grown in Kodagu, India, with natural cocoa and nutty notes. It’s smooth, low-acid, and chocolate-forward — the signature taste behind every pack of Choc the Bean.
why every bag looks different
We couldn’t decide on just one design — because we didn’t want to. Instead, we built a custom AI pipeline that generates hundreds of one-of-a-kind packaging artworks. Each bag is a visual statement: textured, bold, artistic, and totally unique.
designed to disrupt
To make that happen, we had to convince print shops to do something never done before: Digitally print over 10,000 individual backgrounds on coffee pouches. Most said no — too complex. Too risky. But we found partners who were willing to break a few rules with us — in roasting, printing, and packaging.
Choc the Bean Is more than coffee
When you hold a bag of Choc the Bean, you’re holding more than roasted beans. You’re holding a limited-edition design, crafted with AI, care, and creativity. It’s a blend of flavor, art, and obsession — created for people who appreciate the rare and the real.